Women's Triathlon Leadership Experience

 Presented by Park City LiVE Well Center

Do you want to experience yourself as a braver, bolder, stronger, best version of you while training alongside Rachel Joyce in the beautiful mountain town of Park City, Utah? We’ve created an incredibly cool and transformative adventure ‘for’ and ‘with’ other kick-ass women. We’ll swim, bike, run, and recover over specialty workshops and presentations that explore strategies such as quieting the inner critic and strengthening our inner mentors on and off the race course.      

Designed for women, by women, we bring together the transformative powers of triathlon style training to help strong women explore much more than just improving their cadence. We believe women are incredibly powerful – when one woman succeeds, everyone succeeds. This unique weekend experience is designed for women to break through, thrive, and lead by example. The LiVe Well Center in Park City, Utah gives attendees incredible access to one of the best wellness teams in the world, including renowned performance specialist, Dr. Max Testa.

Savor healthy and delicious meals, sip wine, dive deep into your greatest aspirations and find camaraderie and common ground with those around you. Aligning leadership strategies with physical activity and nutrition will help unlock the you you’ve been waiting for! The BBS Experience Park City is a one-of-a-kind offering where Brave women will leave Bolder, armed with valuable information to become Stronger physically, mentally, and emotionally and ready to tackle your biggest life goals.


Spring 2019


Park City, Utah; the perfect training destination. We’ve chosen the best roads, incredible climbs, beautiful views and epic trails for you to explore and train on. You’ll train alongside Ironman Champion Rachel Joyce, challenging your swimming, cycling and running skills, while also participating in leadership reflection sessions that teach you how to play to your strengths, cultivate resilience and unleash your inner warrior.  Prioritize your personal wellness and develop your training with the Intermountain Healthcare LiVe Well Center that features a state-of-the-art sports performance arm overseen by Dr. Max Testa — who has 30-years working in the sports medicine arena guiding top elite and professional athletes.

What will you take away?

  • Daily-guided athletic and wellness sessions led by Rachel Joyce (and some fitness gains!)
  • Expert instruction, personal attention, skills building on how to swim braver, bike bolder, run stronger and live better. 
  • Leadership coaching sessions.
  • Skills and new tools to propel forward with your professional/personal/athletic pursuits. 
  • Strategies to build confidence and focus on what IS possible and the potential of what CAN be.
  • Discover the power of community, find camaraderie and discover common ground. 
  • Expert instruction, trainings, journals, worksheets, and celebration dinner.
  • You will leave BRAVER, BOLDER, STRONGER and prepared for your next challenge.

Why women?

The rise of female athletes contributes to the broader progression of women in other fields - The Daily Utah Chronicle.

When women travel and train together there is a network of created, offering support, camaraderie and common ground. Confidence builds and feeds the emergence of new strategies, ideas and approaches about how to tackle challenges and tap into the best version of ourselves. Whether it’s small changes in her personal life or a new commitment to take action that positively impacts her community, this event will empower each woman to implement her new-found athletic and innate leadership skills.

Our Coaches

Rachel Joyce

Rachel took up triathlon in 2005 and what started as a hobby turned into a passion. In 2008, Rachel made the bold decision to resign from her job as an attorney to give making it as a professional tri-athlete her best shot. Since then, she’s climbed to the top of her sport. Known as Joycey on the race course, she has captured a world title, 6 iron distance titles and stood on the podium 3 times at the Ironman World Championships, Hawaii. In 2017, Rachel returned to racing having taken 2016 off to have her son and went on to win 2 Ironman races less than a year after giving birth and in doing so qualified for the World Championships. Outside of training and racing, Rachel is a passionate advocate for equality and increasing participation in sport by women. She is a founding member of TriEqual and sits on the Women For Tri Committee of Advisors. 

6 Iron Distance Victories | 2 Ironman 70.3 Victories 2x Runner Up | Ironman World Championships
1 Baby Boy (Archie) | Born September 2016

Dana Platin

Dana Platin is an experienced leadership development strategist, adept at coaching driven women who want to become braver, bolder, and stronger. A passionate avid athlete, Dana has used her participation in triathlons, cycling, and mountaineering as a way to set personal goals to push herself beyond what she thought was possible and tap into her best self.  Dana believes the world can be changed for the better through our greater community participation, effective leadership and a balanced life. While personal triumphs have taught her discipline, determination, motivation, and commitment; it is her unique 20-year work history, focused in the areas of leadership development, training, and program management which has produced the most significant lessons learned.  Dana thrives on educating others and helping them crush their fear and accomplish their goals and her passion is to help women create positive change in their lives to be extraordinary. 

20+ years | Trainer, Facilitator, Program Director 15+ years | Triathlon, Cycling, and Mountaineering 4x Ironman Finisher | 15x 70.3 Ironman Finisher